Why Does Reputation Matter So Much To Law Firms?


Most advertisements for legal firms tout the attorneys’ prowess in court, their determination to win a case, and their length of service in the industry.
Reputation is of the highest importance to attorneys, because it drives a big portion of their demand among clients.
Client Reputation
People want to be known for using the best. They want a nice vehicle, name-brand clothing, and a home built by a renowned builder in a prestigious neighborhood.
High Stakes
While minor legal work is sometimes of minimal importance, most people are in real peril when they interact with the judicial system.
Whatever the case may be, there is a lot at stake for the client. It could be money, property, business success, or even freedom.
Client Vulnerability
Generally, the most legal education that people normally have is whatever they retain from their various interactions with the law, be that a speeding ticket, a real estate purchase, or service as the executor of an estate.
Lack of Preparedness
Certain legal actions that we must take are on a fairly slow schedule. We reach retirement and decide it’s time to assemble a will, so we talk to a few friends to get some suggestions on what lawyer will do a good job with our final plans.

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