Online Reputation Management Steps for Lawyers


Knowing how to respond to online reviews both effectively and ethically is key. Here are some concrete steps you can take to help you do just that
STEP 1: Follow What’s Being Said About You and Your Firm
Monitor online chatter by creating Google alerts for discussions about you and your law firm. Once you create the alert you’ll receive emails whenever new matching results are located.
STEP 2: Be Aware of What’s Being Said on Online Review Sites
The sites clients use to find lawyers are often the same sites where they later leave feedback about their experience. That’s why it makes sense to track what’s being said about your firm on those sites.
STEP 3: Request and Track Feedback
One way to manage online feedback is to encourage positive comments from happy clients. Then, at the conclusion of each case, consider including a request for positive comments in your closing communications. Make sure to include a link to relevant sites to make it easier for your clients to leave comments – and for you to track them.
STEP 4: Augment Positive Reviews
When your clients leave positive reviews about your law firm, make the most out of them. Highlight them by adding them to your law firm website’s client testimonial section.
Sharing good reviews engenders trust and encourages potential clients to retain your firm’s services.
STEP 5: Manage Negative Reviews
Hopefully, you’ll never receive a negative review. But if you do, you need to carefully and thoughtfully respond to the former client’s feedback. And finally, counteract the negative review by encouraging other clients to leave positive reviews on that site.


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