Subject Line Tips for Increasing Your Email Open Rates


1. Create a sense of urgency
According to the Email Institute, email subject lines that create a sense of urgency can lift open rates by up to 22%!
Brands can create a sense of urgency by offering a limited time sale, limited quantities of a popular product, or a limited time to sign up for something.

2. Build excitement with influencers

By now you have probably heard about influencers. The one thing all influencers have in common is the power to mobilize their thousands or even millions of followers and fans. One tweet, Instagram story or blog post from the right influencer can make a product sell out instantly!

3. Leverage personal recommendations

According to Experian Marketing Services, personalized emails deliver six times higher transaction ratesbut less than 30% of brands use personalization. Don’t lose out on sales by skipping over this easy but important email element.

4. Make a splash with emojis

Emojis aren’t just for texting and tweets. According to a study by Experian, 56% of brands that use symbols and emojis in their subject lines have a higher-than-average unique open rate.
According to the study:
  • ·         The black heart symbol is the most popular but only lifts open rates by 2.2%
  • ·         Of the five most popular symbols, the black sun with rays had the highest lift in open rates (14.9%)
  • ·         Trying different symbols can add a ‘wow’ factor to subject lines. For example airplanes  lift open rates by 10.7% while umbrellas  generated a 50% lift.

5. Offer a free gift but don’t call it that

I think it goes without saying that we all love free gifts. The only problem is that the word “free” in a subject line will often land your emails in the spam folder.


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