What is an Email Drip Campaign?



An email drip campaign is a triggered sequence of automated emails sent on a predefined schedule to targeted email subscribers to achieve a specific result.
The automated and triggered email campaign enables you to personalize messages to your subscribers on a large scale, based on an action.
Let’s say a website visitor fills a contact form to receive a free PDF from you. Once they click on submit, a personalized automated email with the promised document is sent to the subscriber.
But you don’t want the relationship with your contact to end there. After the first email, you’d want to introduce yourself or your business, send another email related to the same topic the subscriber is interested in, invite the contact to sign up for your business or buy a product.
Each time a drip email is sent out, it comes from a queued list of pre-written emails, so you don’t have to sit on your desk and write an email for every new contact. 
Even though these are automated emails, they can be personalized with your contacts’ name, company info, customer behavior, and more.
Think of drip campaign as linear email sequence, where you send the personalized pre-written set of messages to leads, customers or prospects over time.


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