How to Create a Drip Email Campaign

Let me walk you step-by-step through setting up your email marketing drip sequence.

Step 1: Distinguish your target group

Drip email campaigns are about delivering the right message to the right audience.

For that, the first step is to determine who you are targeting with your drip campaign. Your target group can be:

·         Blog subscribers

·         First-purchase customers

·         Lead magnet downloaders

·         App downloaders

·         Trial users, etc.

Step 2: Decide on your campaign’s objective

Having a clear objective is an essential step to any marketing strategy, email marketing drip campaigns are no exception.

You drip campaign objective can be:

·         Customer upsell or cross-sell

·         User onboarding

·         Lead nurturing

·         Increase free to paid conversion

·         Improve customer experience

·         Build a sales pitch

Step 3: Set up your trigger

You can create personalized and automated email drip campaigns that can get triggered when a contact:

·         Gets a tag

·         Gets added to a list

·         Submits a form on your website, or

·         Clicks a link in an email

·         Etc.

Step 4: Create your emails

Now that you’ve triggered your drip emails when to be sent, you have to craft your emails’ content and set up your workflow.

Step 5: Monitor your drip campaigns performance and optimize it

It’s true that your automated email drip campaign is on autopilot but that never means that you set it once and you completely forget about it.