Can reputation be managed?


Can reputation be managed? It’s clear that you cannot control what people think about you or your business
The word “managed” conveys a greater degree of control than most reputation management practices can truly effect. Much of what reputation management attempts to do is to adjust a very small scope of reputational issues. Most of these issues are online.
Here are some of the sources of reputation problems that reputation management does attempt to deal with:

Negative news articles

News articles are often the first thing that people see when they Google your business’s name or peruse their news feeds. Even though people are aware that fake news exists, we still tend to believe what we read in the news.

Negative online images

Celebrities and ordinary citizens alike have been the subject of leaked photos. Thankfully, there are legal guidelines that stipulate when such images may be removed from search indexes.

Wikipedia

Wikipedia is the cultural default for information on virtually every conceivable subject. Reputation management must pay close attention to this site that consistently ranks high in the search engines.

Blog posts

Anyone can write anything they want about anyone they want. The result is a riot of misinformation and confusion. This is another arena in which reputation management can and does exercise substantial impact.

Ripoff reports and scam sites

Like malicious blogs, some review sites are nothing more than conduits of complaint for disaffected consumers.

Review sites

Review sites like Yelp exist to help the consumer make guided choices based on what other customers have experienced. In an ideal world, the number of good reviews would counteract the outlier, but sometimes a single negative review can shutter a business for good.

Social media

Social media has a shorter shelf life than anything else in this list, but it still matters. Social media is the method of choice for people recommending brands, spreading gossip, airing complaints and criticizing public figures.


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