5 Simple Steps To Sending GDPR-Compliant B2B Cold Emails


The GDPR is not about cold emailing. It is not about businesses. It is about personal data protection.
However, sending business emails does mean processing personal data so there are some key things you need to keep in mind when emailing in a post-GDPR environment.

Step One: Ensure Your Prospecting Is Targeted and Appropriate

Lead generation and prospecting are essentially sourcing personal data to use in sales campaigns.
Despite protecting personal data, the GDPR doesn’t stop people prospecting or collecting leads, it simply demands a greater level of care and accuracy from lead generators.

Step Two: Explain Your Legitimate Interest In Your Email Copy

With effective targeting your reasons for contacting a prospect should be self-evident, but always follow through in your email copy and explain exactly why your offering is relevant and why you are reaching out.

Step Three: Make It Quick And Easy To Unsubscribe or Opt-Out

As someone sending cold email campaigns, you need to inform your recipients how to exercise their right to erasure and their right to restriction.

Step Four: Regularly Cleanse And Maintain Your Database

Beyond simply removing people who have opted out or unsubscribed, the GDPR also means that you shouldn’t be holding onto leads for months on end or inaccurate contact information.

Step Five: Prepare An Informative Reply For GDPR Complaints And Questions

Finally, expect some pushback from your prospects. There is a lot of misinformation about the GDPR and what it means for sales and marketing strategies going forward. Some people are going to be angry you emailed.
                               

Comments

Post a Comment

Popular posts from this blog

Best Clinic to get Coronary Artery Disease Treatment in Waco, TX

Image
What is coronary artery disease? Coronary artery disease (CAD) is a condition in which plaque builds up inside the coronary arteries. These arteries supply oxygen-rich blood to your heart muscle. Plaque is made up of fat, cholesterol, calcium, and other substances found in the blood. Over time, plaque can harden or rupture, leading to a heart attack or stroke. CAD is a common type of heart disease. It is the leading cause of death in the United States for both men and women. CAD can cause angina (chest pain) or a heart attack. A heart attack happens when plaque ruptures and a blood clot forms in the artery, blocking blood flow to the heart muscle. What are the symptoms of coronary artery disease? Coronary artery disease (CAD) is a condition in which the arteries that supply blood to the heart become narrowed and hardened. This can lead to chest pain (angina), shortness of breath, heart attacks, and even death. CAD is a major cause of death in both men and women in the United
Read more

Top Reasons to Use an HTML Gmail Signature Generator for Your Business

Image
Email communication has become an essential part of daily business operations. As such, it's critical to make a good impression with every email you send. One way to achieve this is through a professional email signature. However, creating a polished and professional-looking signature can be time-consuming and frustrating. That's where an HTML GmailSignature Generator comes in. In this article, we'll discuss the benefits of using an HTML Gmail Signature Generator, including how it can save you time and effort, ensure consistent branding, and provide a mobile-friendly, professional look. We'll also introduce Hupport, which we believe is the best HTML Gmail Signature Generator available. Saves Time and Effort Creating an email signature from scratch can be time-consuming and frustrating, especially if you're not familiar with HTML or graphic design. With an HTML Gmail Signature Generator, you can save time and effort by automating the process. All you need to
Read more

Step-by-Step Guide to Creating a Professional Email Signature with a Generator

Image
An email signature is a crucial part of any email you send. It's an opportunity to showcase your professionalism and provide relevant information to the recipient. However, creating a professional email signature can be challenging, especially if you don't have any design skills. Fortunately, with the help of an email signature generator , you can create a professional-looking email signature in no time. In this article, we'll guide you through the steps of creating a professional email signature with a generator. Step 1: Choose an email signature generator There are many email signature generators available in the market, but not all of them are equal. You want to choose an email signature generator that is easy to use, provides customizable templates, and offers professional designs. Hupport is one such email signature generator that ticks all the boxes. Step 2: Enter your information Once you've chosen an email signature generator, the next step is to enter your inf
Read more