How to write a follow up email
Once you have considered the above, it is
time to write your email. Use the below five-step process for writing a follow up email.
Add
context.
Remind the other person why you are
contacting them or how they know you.
Add
value.
Make it worthwhile for the recipient/s to
open, click and respond to your email.
Explain
why you are emailing.
Explain to the recipient why you are
sending the email. Be concise and direct.
Include
a Call-to-Action.
Make it easy for the recipient to respond,
removing vagueness and ambiguity.
Close
your email.
Wrap up the email in a way that feels natural to you. Be
sympathetic to your current and earlier interactions with the recipient.
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