How often should you send follow up emails?



CRM software or email outreach tool with email tracking mechanism can help you figure that out.
Let’s take a look at some of the follow-up email strategy for different types of prospects:

   Prospects who responded positively at least once or shown some interest but suddenly went cold

Send follow up emails until they respond. It’s alright even if they say a firm no, or ask you to stop sending emails as long as you have their answer and can move on to other prospects.

    For prospects who have shown very little interest like opening and clicking on your email but hasn’t replied

You have the chance to show another value-add or benefit of your solution, or address another pain point so when the prospect is really interested in purchasing a solution, yours will be on top of their mind.

   Prospects who aren’t interacting with your email

Send follow up emails six to eight times. There isn’t any point following up with them beyond this. Your emails are probably going to their spam filter, and might just hurt your reputation.


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