How often should you send follow up emails?
Prospects who responded positively at least once or shown some interest but suddenly went cold
Send
follow up emails until they respond. It’s alright even if
they say a firm no, or ask you to stop sending emails as long as you have their
answer and can move on to other prospects.
For prospects who have shown very little interest like opening and clicking on your email but hasn’t replied
You
have the chance to show another value-add or benefit of your solution, or
address another pain point so when the prospect is really interested in
purchasing a solution, yours will be on top of their mind.
Prospects who aren’t interacting with your email
Send
follow up emails six to eight times. There isn’t any point following up with them beyond this. Your emails are
probably going to their spam filter, and might just hurt your reputation.
Comments
Post a Comment