B2B Marketing

Unify Your image is your selling point, so it is crucial to include it in every outgoing email.  Delegate the job and put one person in charge of all the signatures. Get rid of illegible or childish fonts, philosophical quotes, and family pictures from all employees’ messages. Customize As the signatures are your employees’ electronic business cards, you have to adjust the included information to your users. It will be a sign that your company is well organized and professionally managed. Use visuals Eye-catching properties of well-designed graphics are not a secret, use them in your favor. Add your company’s logo to all signatures. Make sure the logo is well-exposed and hyperlinked. This way, you are directing email recipients to your company’s website handily. Insert links When working on your clientele gain, do not forget to use hyperlinks . Include the links to your most valuable online resources into your...

EMAIL 1: THE WELCOME EMAIL Goal:  Say hello to your new subscribers and make them feel instantly welcomed. Great For : General blog opt-ins, general site opt-ins EMAIL 2: THE CONTENT UPGRADE EMAIL Goal:  Deliver the content upgrade to the subscriber Great For : Blogs or sites giving away an extra piece of content in exchange for email addresses EMAIL 3: THE DISCOUNT EMAIL Goal:  Delivering your discounts and coupons to subscribers Great For : Ecommerce stores or general websites offering a discount in exchange for an email address EMAIL 4: THE SUPPORT EMAIL Goal:  Keeping your unhappy customers from going nuclear Great For : Small companies that don’t have a dedicated support staff EMAIL 5: THE “FOLLOW ME ON SOCIAL MEDIA” EMAIL Goal:  Building up a bigger following on social media Great For : Turning your interested subscribers into social media fanatics EMAIL 6: THE “BEST OF” EMAIL Goal:  Turning your blog subscriber...

Post summary: Whether you meet with sales reps or speak with customer support, you’ll find out very quickly that very few companies send follow up emails. Our unique research, which is based on 1,000 companies, found that less than 3% of all companies send a follow up email to their prospects or customers. But, why? We share 5 “copy and paste” email templates that you can use to follow up with customers immediately – including a real-life example of how Apple follows up with their customers. Good customer service  creates happy and loyal customers. The more customers you can keep happy ( and retain ), the faster your business will grow. Yet, for many companies, customer service stops once an issue has been solved. After that, you move onto the next customer. And then the next (and so on…). What many companies forget to do is  follow up . Even though they’re simple, follow-ups are often neglected. And this causes a ...

Following up after an interview falls into the category of unwritten societal rules: although very few interviewers would ever explicitly tell you to do it, it’s often expected all the same. For example, sending a  thank-you note  after an interview is simply considered common courtesy (more on that later). If you fail to do so, a recruiter might think that you’re cocky or ungrateful. And finally, following up after an interview demonstrates that you’re  passionate about the opportunity  at hand. And as any recruiter can tell you, this is one of the biggest criteria they look for in job seekers. Proving that you’re invested in a job and company signal to a recruiter that you would be a high-quality hire who would likely stick around for the long haul. Write a Thank-You Note As mentioned before, thank-you notes are all but essential in this day and age. Sending one shows your interviewers that you are appreciative, gracious and thoughtful — all great qua...

Following up after an interview falls into the category of unwritten societal rules: although very few interviewers would ever explicitly tell you to do it, it’s often expected all the same. For example, sending a  thank-you note  after an interview is simply considered common courtesy (more on that later). If you fail to do so, a recruiter might think that you’re cocky or ungrateful. And finally, following up after an interview demonstrates that you’re  passionate about the opportunity  at hand. And as any recruiter can tell you, this is one of the biggest criteria they look for in job seekers. Proving that you’re invested in a job and company signal to a recruiter that you would be a high-quality hire who would likely stick around for the long haul. Write a Thank-You Note As mentioned before, thank-you notes are all but essential in this day and age. Sending one shows your interviewers that you are appreciative, gracious and thoughtful — all great qua...