Expert Tips of Follow up email

You’ve got the data and cold email templates to design a killer campaign. Sprinkle in a few of these tips from the pros, and supercharge the entire thing.
  • ·         Don’t forget to test different subject lines in addition to the main body. Some subject lines like “quick question” are falling out of favor, while others may trigger spam filters. 
  • ·         A popular alternative: try sending a calendar invite with a specific time and date with specific details in the notes section
  • ·         Using video within an email is gaining in popularity, and can increase your click-through rate by 300%.
  • ·         Eliminate phrases like “if it’s not too much trouble” and “I apologize for bothering you, but …” from your messaging.
  • ·         Personalize in human ways, not just business ways. Visiting their city next week? Ask for a restaurant recommendation,
  •          Cultivate a help-first mentality to build a genuine relationship with them.

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