How to Follow up With Your Customers


Post summary:

  • Whether you meet with sales reps or speak with customer support, you’ll find out very quickly that very few companies send follow up emails.
  • Our unique research, which is based on 1,000 companies, found that less than 3% of all companies send a follow up email to their prospects or customers. 
  • We share 5 “copy and paste” email templates that you can use to follow up with customers immediately – including a real-life example of how Apple follows up with their customers.
Good customer service creates happy and loyal customers.
The more customers you can keep happy (and retain), the faster your business will grow.
Yet, for many companies, customer service stops once an issue has been solved.
After that, you move onto the next customer.
And then the next (and so on…).
What many companies forget to do is follow up.
Even though they’re simple, follow-ups are often neglected.
And this causes a much bigger problem than you think.
According to our own research, only 24 companies (out of 1,000) attempted to follow up with their customers. 

That’s less than 3%.

Let’s take a closer look at this problem and see why following up with your customers is important.
In fact, it’s become so important that poor follow-up is now cited as the biggest customer complaint.
A study by Business Review found that 56% of customers complain about poor follow-up. While 48% of customers that experience a poor follow-up go on to tell at least 10 people or more about their bad experience.
That’s right.
Something as simple as a follow-up ruins the entire customer experience, which, according to research by Walker2020, is one of top factors for doing business with a company.
To avoid customers turning their backs on you, you need to follow up.


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