Email Subject line



1. Focus on Your Audience

The fastest way to get your email deleted is to write a subject line that’s selling a product to someone who doesn’t want it.
You’re writing these emails for your readers, so make that clear.

2. Remember Your Goals

You may need to focus on the reader, but you can’t forget what you want to accomplish with your email. Every email needs to have a specific call-to-action that your subject line prepares them for it.

3. Craft Compelling Headlines

An effective email subject line captures the reader’s attention and piques their interest to see more. It may seem difficult, but there are six different tactics you can use to create the perfect subject line for your readers.

4. Test and Track

All of the things we’ve discussed in this article are best practices to get you started. The actual best practices are the ones that work for your business and your customers. No two businesses are alike, so it’s imperative that you test and track which subject lines perform the best. 

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