Five Effective Cold Calling Scripts

There are quite a few critics who say cold calling is dead. And if you've ever been rudely hung up on during a prospecting call, you might be inclined to say this is true. But, while cold calling can be difficult—it can be effective with the right scripts at your disposal.

Warm Up Your Cold Calls

As stated earlier, the more cold calls you make, the more opportunities you can unlock. Of course, this statement must be clarified because there is also a difference between quality and quantity. You don't want to make 100 ineffective cold calls, thus, burning 100 bridges.

In fact, a reason why cold calls can fail is simply this: they can be too cold. There isn't any question that it can be awkward asking strangers for favors and information.

Getting Information

Here are a few tried-and-true sales scripts from Hupport.com to help you go on a fact-finding mission with the gatekeeper.

Based on the gatekeeper's response, you can tell how willing they are to help you. Certainly, they would know how and when to reach their boss. By keeping things friendly, and asking for help, you put yourself in a better position to receive useful information.

Do Plenty of Research

When it comes to cold calling, it is much better to be over prepared than under prepared. Decision makers expect calls from sales people, and often, their gatekeepers are trained to field or block those calls. So, when you do have an opening, you need to make it count.

You must understand your prospect, their business, their professional background, their industry, their needs and how your product and/or service can help address any pain points they might be experiencing.

Every Call is a Cold Call

There is no need to fear cold calling when you think of every call as an opportunity. After every call, focus on what you did right. Still, you want to ensure you are in a quiet place. You might even choose to stand to get your blood flowing and to give you more energy.

In terms of effective cold calling, your job is to get their attention so that they are focused on what you have to offer. Then, let them talk and listen actively. Prospects want someone who will listen to their problems first. So, that is exactly what you must do.

In Conclusion

Cold calling is not the most fun activity, but it can an effective tool in your sales toolbox. Plus, it feels pretty great when a cold call works. With practice and the cold calling scripts above, you'll be able to keep that phone from hanging up right away more often.