7 Cold Email Tips That Will Increase Response Rate
1. Stop Talking About Yourself
The last thing you want to do is ruin your
chances right off the bat by writing paragraphs about yourself and how great
your company is. There’s a difference between logically introducing yourself
and giving someone who has no idea
who you are the entire spiel you give all your SQLs.
2. Don’t Come Off Too Sales-y
It’s natural to want to drop the ball right away
and ask to set a meeting after all, that’s the whole goal of cold
emailing. But remember what they say: “Slow and steady
wins the race.” That is also true for successful cold emailing.
3. The Subject Line Is
Just as Important as the Message Itself
Your email is only as good as your subject line,
and there are literally thousands of articles and “science-backed” evidence of subject
lines that work.
4. Do Your Research
If you were face-to-face with someone, you
wouldn’t call them the wrong name or mistake them for the opposite gender
without feeling like a total fool. Don’t let the security of being behind a
screen allow you to have a lesser quality
conversation.
5. Be Respectful
Let’s say a person replies to one of your emails
and you get really enthusiastic and are ready to book that meeting and close
that deal, so you rush to reply, but then they all of a sudden go cold again.
They replied to your email,
though, so they must really be interested, right? You decide to reply again in
a few hours maybe they didn’t get your first email
6. Make It Personal
Even if you have built the perfect cold email
template, you’ll want to personalize it for each
prospect, and I’m not just talking about “[[INSERT FIRST NAME]] here”
personalization.
7. Add Value
One of my all-time favorite
marketing and sales professionals, Tim Roisterer of Corporate
visions, really helped me to transform the way I crafted our sales pitch for my
sales team.
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