B2B Marketing

EMAIL 1: THE WELCOME EMAIL Goal:  Say hello to your new subscribers and make them feel instantly welcomed. Great For : General blog opt-ins, general site opt-ins EMAIL 2: THE CONTENT UPGRADE EMAIL Goal:  Deliver the content upgrade to the subscriber Great For : Blogs or sites giving away an extra piece of content in exchange for email addresses EMAIL 3: THE DISCOUNT EMAIL Goal:  Delivering your discounts and coupons to subscribers Great For : Ecommerce stores or general websites offering a discount in exchange for an email address EMAIL 4: THE SUPPORT EMAIL Goal:  Keeping your unhappy customers from going nuclear Great For : Small companies that don’t have a dedicated support staff EMAIL 5: THE “FOLLOW ME ON SOCIAL MEDIA” EMAIL Goal:  Building up a bigger following on social media Great For : Turning your interested subscribers into social media fanatics EMAIL 6: THE “BEST OF” EMAIL Goal:  Turning your blog subscriber...

1. The hyper-personalized cold email to decision makers A well-crafted personalized cold email stands out from the hundreds of generic cold emails your recipients receive each day. And there are huge chances that it will produce the results you want – a response or a meeting with the prospect. One way to personalize emails is by looking at their website/product and finding out what’s currently wrong with their system. Once you’ve nailed the pain points, you get to be the hero and fix it. Here’s an example of a highly personalized cold email sent from one of our  SDR . ·          Address the right recipient Your research should not limit to just the company but should also include finding the right recipient to contact in the organization. Make it clear why you’re reaching out to them as opposed to anyone else in their company. According to the data shared by Tucker Max on the Harvard Business Review website ...