Ways to follow up with customers
Each template covers a
specific part of the customer follow-up process, so you can choose the
templates that best fit the needs of your business.
1. The ‘How Did We Do?’ follow-up email
Each time a customer
contacts your support team, they expect a response.
This template is
designed to be sent to follow up with someone after they’ve contacted customer
service and to make sure that they’re entirely satisfied.
2. The ‘Survey’ follow-up email
A ratings scale is a
great way to get high volume responses, but if you’re looking for more detailed
feedback, you can include a link to a survey within the follow up email.
3. The ‘Just Checking In’ follow-up email
This purpose of this
email is to delight and surprise your customers.
This template is a
great way to build a longer-term relationship. Best of all, it shows them that you care.
Sending this email
from a person will help the customer feel appreciated and listened to, which in turn is more
likely to lead to a response.
4. The ‘Anything else?’ follow-up email
It’s common to solve
an issue, but not hear back from the customer.
This email should also
state what will happen to their issue if the email is not responded to within a
specific period.
5. The “Join us” follow-up email
One of our loyal
readers, Lorie, left a comment asking me how she can follow up with a
customer who has signed up to the freemium version of their product
but has not yet subscribed to a paid plan.
To increase the
likelihood of converting them into a paying customer, I would segment this follow up email even
further and send it based on active/ engaged users.
6. (and 7.) The “Thank you” follow-up email(s) from Apple
Apple is renowned for
being a customer service leader (scoring 93 out of a score from 100).
So, when I reached out
to their customer service team recently I had high expectations.
Conclusion
Use these 7 follow up
emails for inspiration:
1.
The “How did we do”
email
2.
The “Survey” email
3.
The “Just checking in”
email
4.
The “Anything else?”
email
5.
The “Join us” email
6.
The “Thank you” email
7.
The “Thank you again”
email
These different types
of emails have been created for specific points in the customer journey.
Best of all, using
these follow up templates will not only help you keep your existing
customers happy, but it’s a great way
to stand out against the competition and generate business from potential
customers.
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