Ways to follow up with customers


Each template covers a specific part of the customer follow-up process, so you can choose the templates that best fit the needs of your business.

1. The ‘How Did We Do?’ follow-up email

Each time a customer contacts your support team, they expect a response.
This template is designed to be sent to follow up with someone after they’ve contacted customer service and to make sure that they’re entirely satisfied.

2. The ‘Survey’ follow-up email

A ratings scale is a great way to get high volume responses, but if you’re looking for more detailed feedback, you can include a link to a survey within the follow up email.

3. The ‘Just Checking In’ follow-up email

This purpose of this email is to delight and surprise your customers.
This template is a great way to build a longer-term relationship. Best of all, it shows them that you care.
Sending this email from a person will help the customer feel appreciated and listened to, which in turn is more likely to lead to a response.

4. The ‘Anything else?’ follow-up email

It’s common to solve an issue, but not hear back from the customer.
This email should also state what will happen to their issue if the email is not responded to within a specific period.

5. The “Join us” follow-up email

One of our loyal readers, Lorie, left a comment asking me how she can follow up with a customer who has signed up to the freemium version of their product but has not yet subscribed to a paid plan.
To increase the likelihood of converting them into a paying customer, I would segment this follow up email even further and send it based on active/ engaged users.

6. (and 7.) The “Thank you” follow-up email(s) from Apple

Apple is renowned for being a customer service leader (scoring 93 out of a score from 100).
So, when I reached out to their customer service team recently I had high expectations.

Conclusion

Use these 7 follow up emails for inspiration:
1.   The “How did we do” email
2.   The “Survey” email
3.   The “Just checking in” email
4.   The “Anything else?” email
5.   The “Join us” email
6.   The “Thank you” email
7.   The “Thank you again” email
These different types of emails have been created for specific points in the customer journey.
Best of all, using these follow up templates will not only help you keep your existing customers happy, but it’s a great way to stand out against the competition and generate business from potential customers.


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