Cold Email Strategy

1. Don’t Ask For Anything

I hate when someone sends me an email and wants me to do something. I hate when they want me to take time out of my busy day to do something that may or may not benefit me.

2. Briefly Build Credibility

There are two ways to answer that question in your email. You can either use a brief statement to build credibility about who you are and why you’re important, or you can lean on that credibility for the entirety of the email.

3. Use Your Best Pitch

In an interview, you put your best foot forward. And in a cold email, you need to start with your best offer. I’m not talking about an offer that will cost the receiver a lot of money, but something that is high in value and low in commitment.

4. Mention A Reason For Your Offer

Every great salesperson knows that with an extraordinary offer comes an extraordinary need for explanation. In other words, if your offer is truly exceptional, people are going to wonder why you’re offering it in the first place.

5. Consider Your Prospects

Nothing can make your emails warm if you’re sending them to the wrong people. Which is why it’s absolutely vital that you determine who your ideal audiences are and then send cold emails to those people.

6. Pitch To Plenty Of Prospects

So long as you’re sending emails to the right set of prospects and you’ve segmented your list correctly, increasing the size of your list is the logical next step. As a rising tide lifts all boats, a bigger list means more potential for leads, traffic, and sales

7. Streamline Your Cold Emailing Process

The last thing you want to do is unbox all of these brilliant cold emailing tips, start raking in leads, and then lose those leads because you don’t have enough time to follow up with them and keep up with your cold emailing strategy at the same time.