Tips for Writing Effective Email Subject Lines
Tip 1: Go Easy on the CAPS
While one or two fully capitalized words alone won’t get caught
by the filters, it does edge you ever closer to the dreaded spam
folder. Capitalization can be a powerful tool to draw attention
where desired, but with great power comes great responsibility. Use it
sparingly and professionally. Capitalizing as you would a title seems to be an
unofficial industry standard.
Tip 2: Make a List
People
like lists. Perhaps it’s the promise of information diced into
easily digestible snippets or maybe it feels like zeroing in on the most
important aspects of a given topic. Whatever the reason, people on the Internet
enjoy consuming information via numbered/bulleted lists!
Tip 3: Personalize the Message
Personalization in the subject line can be quite a contentious
topic. One study from hupport suggests that including names in the subject
line may actually be detrimental to open rates. However, the data scientists
at Hupport say
that personalizing subject lines to include the recipient’s full name can
positively impact open rates.
Tip 4: Create a Sense of Urgency!
While people don’t like to be yelled at in all CAPS, they do
respond well to time sensitive material. The fear of missing out can be a
powerful motivator. Key words like “Urgent” or “Breaking” can positively impact
open rates.
Tip 5: Keep it Short
Keeping your subject line short and to-the-point is instrumental
to establishing a good first impression with the recipient. The ideal subject
line lays out the point of the email and sets the expectations for when the
reader opens it. This should all be accomplished in 50 characters or less.
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