Follow up Sequence
Follow up sequences are similar to the onboarding
sequence described above, but where onboarding messages are intended for
new product users, follow up sequences should be used whenever customers
complete an action (such as finishing an online course or purchasing a
product).
The goals of your follow up sequence may include (among others):
- ·
Reinforcing information learned or top-of-mind brand awareness
- ·
Driving referral or affiliate sales
- ·
Reiterating sales messaging (for example, extending a
post-webinar sales offer)
- · Sharing details on the next event
- Reminding customers to purchase a product that may have run out
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