Here you will find: cold email 101 or where to
start, a step-by-step tutorial to writing a cold email
message, what to write (and what not to write) in a cold email to make it work,
how to test your emails to improve their effectiveness.
Follow-up or why should I send more than one email and how to do
it right
In this section, you will find a
few articles on the difficult art of following-up. I
recommend you to read all of them in this particular order, because together
they make up kind of a series.
List building or how do you find your prospects
I’d like to make sure you read the
first three posts from this list. These are about very important assumption you
should make before you go on to search for actual companies, people, and
contacts.
Personalization or how do you make your cold emails valuable
Personalization is something that
will allow your emails to get to
their destination, be opened, read, and replied to.
Deliverability or how you help your emails get to their addressees
And last but not least, there’s
the tremendously important issue of deliverability.
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