Here you will find: cold email 101 or where to start, a step-by-step tutorial to writing a cold email message, what to write (and what not to write) in a cold email to make it work, how to test your emails to improve their effectiveness.

Follow-up or why should I send more than one email and how to do it right

In this section, you will find a few articles on the difficult art of following-up. I recommend you to read all of them in this particular order, because together they make up kind of a series.

List building or how do you find your prospects

I’d like to make sure you read the first three posts from this list. These are about very important assumption you should make before you go on to search for actual companies, people, and contacts. 

Personalization or how do you make your cold emails valuable

Personalization is something that will allow your emails to get to their destination, be opened, read, and replied to. 

Deliverability or how you help your emails get to their addressees

And last but not least, there’s the tremendously important issue of deliverability. 


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