Best Email Subject Line Styles
1. Simple, No Nonsense Email Subject Lines
Cold email conducted an
email subject line study and found that short, descriptive
subject lines fare better than cheesy lures. Some might bristle up at the
accusation that humor and creativity should take a back seat when creating good
subject lines for emails, especially since many marketing experts say
otherwise.
2. Funny Email Subject Lines
A humorous subject line can
really stick out among the dry, dull emails surrounding it. Humor it a touchy
thing though – it thrives on exclusivity, which isn’t always great if you’re
trying to appeal to the masses.
3. Controversial/Shocking Email Subject Lines
This strategy requires you
to be confident in your understanding of your audience’s tastes and
perceptions. It’s a bit of a gamble, but the pay-off can be pretty great –
would you simply gloss over the subject
lines
below? Not likely.
- Everyone Is Gay: Social Media
As Social Action
- Why Your 5-Year-Old Is More
Digital Than Most CMOs
- Your Marketing Sucks: Why You
Need to Think Local
4. Single-Word Subject Lines
One effective email subject line strategy involves going
ultra-minimalist with one-word subject lines. Let’s take a peek at the
promotions tab of my Gmail.
5. Email Subject Lines with Numbers & Lists
Many of the factors that
make up a good blog post title also make a good email subject line. Incorporating numbers into your
subject line attracts attention, as our brains are naturally drawn to digits.
6. Personalized Subject Lines
By personalization I don’t mean incorporating a user’s name
into the subject line – this has become so common practice that many users
glaze over these as spam. Instead, try location-specific offers and language,
or interest targeting.
7. Questions & Other Punctuation in Email Subject Lines
Question marks and unusual
punctuation offer another method for standing out from the email masses.
8. Mysterious Email Subject Lines
As Scooby-Doo or Sue
Grafton can tell you, people dig a little mystery in their lives. Giving
readers a little taste of something intriguing might cause them to bite.
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