5 Outreach Elements Used By The Pros


1) Relevance

The pitch was simple. Aware that I had both shared and professed my admiration for his link strategy, The Skyscraper Technique, Dean thought it would be worthwhile to let me know that he had a new, related case study coming out.

2) Timing

Many people undervalue the benefits of an aptly timed pitch. This is because timing is very difficult to scale, and you can’t force it whenever you want. Some opportunities just present themselves at the perfect time, and if you can capitalize on them, it will greatly increase your chances of success.

3) Creativity

I recently read an article by Hupport that shared one of the simplest and most creative strategies for outreach I’ve read this year. 
Here's what you do:
  • Subscribe to the newsletter for the person/company you want to connect with.
  • Reply to the first email they send.
  • That’s it

4) Credibility

When your pitch asks someone to expose their audience to your brand, you want to make sure you build in a lot of social proof. This is particularly important if you’re looking for:
  • A guest post
  • A product review
  • An affiliate relationship

5) Personalization

Of all the five elements, I imagine personalization is the one you could have guessed. After all, every outreach script you’ve seen so far has some degree of personalization -- some more than others.

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