Our List of Email Mistakes to Avoid


  •  Really niche until it hurts. Don’t just find potential buyers, but find out who your ideal buyers are and look for leads who match that profile
  •  Instead of the timid options, just start out with the questions at hand.
  •  Good templates along with personalization are also a necessary combination to avoid email mistakes.
  •  Cut out all of the fluff. Take away everything you can that doesn’t add clarity. Figure out what you want the lead to do and only include words that make that most likely.
  •  Software goes a long way toward reading a lead’s inbox.
  •  Templates are still helpful, but be much more personal.
  •  Many people play the violin well, but there is only one Lindsey Stirling. Her entertainment and skill far surpass playing beautiful music.
  •  Try to stand out via humor or personalization. Just be purely valuable to your lead without asking for anything (at first)
  •  Always be testing something. Make a list of email split tests (we’ve got over 50 for you right here) and start doing them one at a time. Double down on what works and forget what doesn’t.


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