B2B Marketing

As a lawyer, you will want to have reviews on some platforms so that you can reach as many people as possible who may need your services. Google Reviews First, what is the number one search engine on the internet? You’ve guessed it – Google, which means that you want to have a positive  Google reviews   that can help you build your client base. Local business ratings are the first thing that shows up when you do a search for businesses on Google. Facebook Reviews Facebook is the largest social network in the world, so you will want to make sure that you have an online presence there as well.   Yelp Reviews You are probably also familiar with  Yelp reviews . They are extremely common for reviewing a restaurant, but they are also great for law firms that need to bolster their review site presence. Other Lawyer Review Sites Finally, there are lawyer specific directories like FindLaw and Avvo which are online marketplaces that are designed specifically for lawyers to

Can reputation be managed? It’s clear that you cannot control what people think about you or your business The word “managed” conveys a greater degree of control than most reputation management practices can truly effect. Much of what reputation management attempts to do is to adjust a very small scope of reputational issues. Most of these issues are online. Here are some of the sources of reputation problems that reputation management   does  attempt to deal with: Negative news articles News articles are often the first thing that people see when they Google your business’s name or peruse their news feeds. Even though people are aware that  fake news exists , we still tend to believe what we read in the news. Negative online images Celebrities and ordinary citizens alike have been the subject of leaked photos. Thankfully, there are legal guidelines that stipulate when such images may be removed from search indexes. Wikipedia Wikipedia is the cultural default for

Reputation management is the effort to influence what and how people think of a brand or person. In this section, we’ll build out this nascent definition of reputation management by explaining seven critical aspects: 1. Reputation management happens mostly online A vast amount of communication happens online. We meet friends, we solve disagreements, we discover new businesses, and we read the news. 2. Reputation management empowers your sales and marketing Reputation management lives within the wide world of sales and marketing, and though it can be described as a “tactic,” it’s hardly negligible. When people already believe in your company's mission your content will  reach  more of its readers. 3. Reputation management is essential for a business’s survival We’re not overstating the case when we write that reputation management is essential for a company’s survival.    Other companies — smaller ones, or less capably equipped ones — would simply crash and b

Most advertisements for legal firms tout the attorneys’ prowess in court, their determination to win a case, and their length of service in the industry. Reputation is of the highest importance to attorneys, because it drives a big portion of their demand am ong clients. Client Reputation People want to be known for using the best. They want a nice vehicle, name-brand clothing, and a home built by a renowned builder in a prestigious neighborhood. High Stakes While minor legal work is sometimes of minimal importance, most people are in real peril when they interact with the judicial system. Whatever the case may be, there is a lot at stake for the client. It could be money, property, business success, or even freedom. Client Vulnerability Generally, the most legal education that people normally have is whatever they retain from their various interactions with the law, be that a speeding ticket, a real estate purchase, or service as the executor of an estate. Lack

Knowing how to respond to online reviews both effectively and ethically is key. Here are some concrete steps you can take to help you do just that STEP 1: Follow What’s Being Said About You and Your Fi rm Monitor online chatter by creating Google alerts for discussions about you and your law firm. Once you create the alert you’ll receive emails whenever new matching results are located. STEP 2: Be Aware of What’s Being Said on Online Review Sites The sites clients use to find lawyers are often the same sites where they later leave feedback about their experience. That’s why it makes sense to track what’s being said about your firm on those sites. STEP 3: Request and Track Feedback One way to manage online feedback is to encourage positive comments from happy clients. Then, at the conclusion of each case, consider including a request for positive comments in your closing communications. Make sure to include a link to relevant sites to make it easier for your clients to

Here are some best practices and techniques to help you achieve the best results and optimal response rates. Request reviews via email One of the most effective ways to generate new reviews is through review request email campaigns. The campaigns usually take on the form of  customer feedback surveys ; other times, the email message is much simpler and more straightforward, containing a link to a page where the recipient can write a review. Review request templates Not sure what to write in your review request messages? Here are some subject line and message ideas that hopefully will give you some inspiration for your  review request templates . Review or feedback SMS templates Here are some actionable  feedback SMS templates  to inspire your text surveys and review request campaigns via SMS. Design landing pages for collecting reviews In order to generate new reviews and collect valuable customer feedback, more and more businesses and marketers are creating their

1)     Do your homework.   Make sure your retail store has a presence on all of the major social sites that shoppers look at to read reviews – or create reviews – of your business. Beyond Google, consider obvious sites like Facebook, Yelp, and also Bing and Yahoo. 2)     Make it easy for them.   As I left Heathrow airport customs, they had this simple machine which sought to easily let them know customers’ experience . In an email to your customer, you can do the same. 3)     Reward them . Zappos hands out 100 points or about $10 credit to those who write a review. Offer incentives to gather reviews - especially at the start. Consider offering points in your customer loyalty program or entries in a quarterly drawing. 4)     Send a follow-up email.   Etsy sends a text message or email asking buyers to write a review. They reported to the  WSJ  that 25% of purchases result in a review as a result. 5)     Ask quickly  …but not too quickly…after purchase. Those onli

You need to understand what these top sites are so you can leverage them for your benefit for lawyer advertising. That way, you’ll never worry about having a bad reputation and you can enjoy the top ranking: 1. Lawyers.com This website is the top ranking site in the legal industry. You can become a part of the family by signing up and creating a profile. To rank highly here, you need to have a good reputation in your local market and strong SEO. 2. Findlaw.com Findlaw is up there with lawyers.com in terms of the ability to be found and the clients you could gain. Make sure you have perfect reviews by serving your clients to build a steady ranking for this search engine. 3. BBB.org Better Business Bureau is the gold standard for ranking the reputation for businesses. Many clients will look on here before even considering hiring someone. Make sure you are in good standing and remove any complaints by responding to them. 4. Avvo.com Avvo is a newer site ranking lega

Once you have considered the above, it is time to write your email. Use the below five-step process for writing a follow up email . Add context.   Remind the other person why you are contacting them or how they know you. Add value.   Make it worthwhile for the recipient/s to open, click and respond to your email. Explain why you are emailing.   Explain to the recipient why you are sending the email. Be concise and direct. Include a Call-to-Action . Make it easy for the recipient to respond, removing vagueness and ambiguity. Close your email.   Wrap up the email in a way that feels natural to you. Be sympathetic to your current and earlier interactions with the recipient.

Email marketing is the bread and butter for many brands that have figured out how to use it to grow their customer base. It’s the ideal tool for growing relationships with your current customers and nurturing leads into paying clients. SalesHandy When you are putting so many efforts in order to write and communicate through cold emails , you expect it to get delivered efficiently and track the results. SalesHandy does that job for you. Mailshake Here’s a great platform you can use to “shake” things up a bit with your cold emailing campaigns. It’s a content marketing tool you can use to get in touch with prospects via email. Prospect.io Prospect.io (as the name hints) allows you to find your ideal prospects online and reach out to them, all within a single tool. Autoklose Autoklose is an outbound sales platform that’s well-rounded. It comes with features you can use for lead generation, drip email campaigns, and  CRM integration . Lemlist As a busy entrepreneur,

A. The Introduction Email Remember, the first hurdle you need to overcome is simply getting your email  opened .   Here are a few examples of subject lines to use in your introduction emails: Make it personal Personalizing your email subject in any way, like using your prospect’s name, gives you a 22.2% higher chance of having your email opened, according to a  report from Cold email. Referrals provide a powerful advantage in the world of cold email . Using a mutual contact’s name in the subject line creates instant credibility and makes your prospect more inclined to open and reply to your message. Spark curiosity Do not open this email Here we have a classic example of reverse psychology. Telling your recipient  not  to do something will only make them want it more – even if they might have otherwise skipped over your email. You are not alone. This unusual subject line works on a few different levels. It’s intriguing and hard to ignore, plus it gives you an oppo