What are the Best Practices for a Lawyer to Manage Online Reviews?


Maintain Your Listings 
First and foremost, claim your listings and complete your profiles. If anything changes, such as your address or phone number, then keep your listings up-to-date.
Respond to Reviews 
Whether a review is positive or negative, you should always respond to it. By responding, you are demonstrating that you are actively engaged with your clients and that you care about your online reputation.
Responding to Positive Reviews
Responding to positive reviews is easy.
Responding to Negative Reviews 
Of course, the best way to avoid a negative review is to give your client’s the best service possible. In other words, in time, you are bound to get a negative review.
When responding to a negative review, don’t let your pride get in the way of responding professionally. Also, invite the reviewer to contact you privately to address their concerns.
Responding to “Black Hat” Reviews
For some of our customers, we deal with “black hat” reviews from persons who are not genuine clients of the lawyer or the law firm. These persons pose as a client to leave bad reviews.
Some of these persons may be the party on the other side of the case or their friends or family.  Sites such as Yelp and Facebook aren’t very helpful in removing black hat reviews. If you can’t get the review removed, then here is a sample professional response to a black hat review that alerts other readers that the review isn’t genuine.


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