How to Write a Follow Up Email

Now that you know how important it is to follow up, and how long (give or take) you should wait before sending each email, let’s go through how to write the follow-up email itself.
Give your follow-up email subject lines the time and effort they deserve.
the idea being that you can then link everything together into a custom follow-up template.

1. Add Context

Try to jog your recipient’s memory by opening your email with a reference to a previous email or interaction. 
Openers you might want to try include:
  • I just wanted to follow up on the email I sent last [day of the week email was sent] about [subject of email].
  • I just wanted to follow up to see what you thought about [subject of email].

2. Add Value

You should never send a follow-up without upping the ante and demonstrating your worth.
Opportunities for organic, natural interaction and follow-ups arise from giving them something valuable as a gift, be it a relevant physical item shipped to them, or a webinar, case study, template, or other digital resource.

3. Explain Why You’re Emailing

Go on to explain the reason for your follow-up email, in a manner that’s both direct and concise. Just tell the recipient what you want. If this hasn’t changed since your last email, remind them.
Focus on them here. Remove ‘I’ statements from your text. They honestly don’t care much about you or what you think or believe.

4. Include a Call-to-Action

Make it easy for the recipient to respond. For example, if you’re trying to arrange a meeting, suggest a specific date and time (and place, if you’re arranging an in-person meeting).
A lot of marketers and sales personnel make the mistake of leaving it vague and ambiguous. Make your call-to-action crystal-clear and hard to resist. 

5. Close Your Email

Wrap up in a way that feels natural to you and is sympathetic to your interactions with the recipient so far.
While I have a few suggestions below, this part is really quite personal – as above, wrap up however you feel comfortable.
If you want to know full details about Cold Email.



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