Tips for Writing Effective Email Subject Lines
Tip 1: Go Easy on the CAPS
Capitalization can be a powerful tool to draw attention where
desired, but with great power comes great responsibility. Use it sparingly and
professionally. Capitalizing as you would a title seems to be an unofficial
industry standard.
Tip 2: Make a List
People
like lists. Perhaps it’s the promise of information
diced into easily digestible snippets or maybe it feels like zeroing in on the
most important aspects of a given topic. Whatever the reason, people on the
Internet enjoy consuming information via numbered/bulleted lists!
Tip 3: Personalize the Message
Personalization in the subject line can be quite a contentious
topic. One study from Cold Emailsuggests that including
names in the subject line may actually be detrimental to open rates. However,
the data scientists at Cold Email say that personalizing
subject lines to include the recipient’s full name can positively impact open
rates.
Tip 4: Create a Sense of Urgency!
While people don’t like to be yelled at in all CAPS, they do
respond well to time sensitive material. The fear of missing out can be a
powerful motivator. Key words like “Urgent” or “Breaking” can positively impact
open rates.
Tip 5: Keep it Short
Keeping your subject line short and to-the-point is instrumental
to establishing a good first impression with the recipient. The ideal subject
line lays out the point of the email and sets the expectations for when the
reader opens it. This should all be accomplished in 50 characters or less.
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