3 simple steps to write the perfect cold email
The goal of writing a cold
email is to get it read.
Each word and sentence you use should persuade the reader to move to the next
one, right until the end of the email.
In short, your email
should be designed to produce the results you want — a meeting with the
prospect. And these 3
simple steps will get you there.
- The opening line
- Propose the value
- End with a call-to-action
Step 1: The opening line
Sending the same email
copy to 100 prospects will get you 0 responses.
If your cold
email doesn’t start with
something about the research you’ve compiled about the prospect, their company
or the market, nobody is going to respond to you. A little bit of flattery here
works, but don’t go overboard by listing all their recent activities.
Step 2: Propose the value
Your recipients don’t
care if your business has won an award, or what you do is awesome in every single way. What they care about is why should they read your
email. So once you have a
great opening line, get to the point and talk about,
- Why are you reaching out to
them?
- What can you do to help?
- The benefits of starting a
business relationship with you
- Examples of how other companies
are benefiting from your offering
Step 3: End with a call-to-action
This step is pretty
straightforward—what do you want them to do after reading your
email . It can be either to, schedule a
meeting, reply to your email, signup for your solution, etc.
Whatever you want them
to do, make sure you have only one call to action, and it is pretty simple and straightforward.
- I would love to get on a short
call with you for a quick review of your current systems and how we can
help.
- {first_name}, It would be great
if we can get on a short 10-minute call on Friday at 2:00 pm
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