Benefits of Follow-up Email Templates


Like all sales tools, sales email templates have both their benefits and their negatives. Many marketers swear by the speed at which they can draft a message, while others view them as being too impersonal. As a sales manager, you will need to decide whether email templates are a good fit for your sales strategy when writing a sales email.
Email templates offer a number of benefits to sales teams, such as:

Increased productivity: 

Email templates greatly reduce the time required to draft email messages, freeing salespeople up to follow up with more leads.

Extended sales reach: 

Email templates allow you to send large batches of emails at once, which helps get your message in front of more potential customers.

Provide a uniform message: 

Email templates ensure that messages contain common language or reinforce your benefits, services, values, or commitments. Templates also help to ensure that critical information is included every time.

Reduce training time: 

Templates can help new salespeople get up to speed fast on the language needed to best promote your products or services, reducing the need for lengthy training.
In general, the benefits of using follow-up emails to stay connected far outweigh any cons. With that in mind, however, over-reliance on an email template can make a message seem robotic or less personal. And be sure to be respectful and personal to avoid being labeled as spam, which can hurt your sender reputation.


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