Expert Tips for Cold Email
You’ve
got the data and cold email
templates to design a killer campaign. Sprinkle in a few of these
tips from the pros, and supercharge the entire thing.
·
Don’t
forget to test different subject lines in addition to the main body. Some subject
lines like “quick question” are falling out of favor, while others may trigger spam filters. That
said, take the advice with a grain of salt and test your subject lines on your audience. There’s an exception to
every rule.
·
A
popular alternative: try sending a calendar invite with a specific time and
date with specific details in the notes section
·
Using
video within an email is gaining in popularity, and can increase your click-through rate by 300%.
Tools including Soapbox and GoVideo make it easy and
user-friendly.
·
Plan
for follow-ups
·
Personalization
is key. A few quick and easy ‘cheats’ include mentioning their micro industry,
location, and/or relevant competitors.
·
Try
the Double Tap: send an email late afternoon/early evening, then another
the next morning with a link or resource you ‘forgot’ to include in the first
one. The omission humanizes you and your brand, and gets your name in front of
them twice.
·
Keep
it short and to the point, and be absolutely certain it’s mobile friendly.
·
Eliminate
phrases like “if it’s not too much trouble” and “I apologize for bothering you,
but …” from your messaging.
·
Personalize
in human ways, not just business ways. Visiting their city next week? Ask for a
restaurant recommendation, for example.
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