Cold Email Strategy
1. Don’t Ask For Anything
I hate when someone
sends me an email
and wants me to do something. I hate when they want me to take time out of my
busy day to do something that may or may not benefit me.
2. Briefly Build Credibility
There are
two ways to answer that question in your email. You
can either use a brief statement to build credibility about who you are and why
you’re important, or you can lean on that credibility for the entirety of the
email.
3. Use Your Best Pitch
In an
interview, you put your best foot forward. And in a cold email, you
need to start with your best offer. I’m not talking about an offer that will
cost the receiver a lot of money, but something that is high in value and low
in commitment.
4. Mention A Reason For Your Offer
Every great salesperson knows that with an extraordinary offer
comes an extraordinary need for explanation.In other words, if your offer is
truly exceptional, people are going to wonder why you’re offering it in the
first place.
5. Consider Your Prospects
Nothing can
make your emails warm if you’re sending them to the wrong people.Which is why
it’s absolutely vital that you determine who your ideal audiences are and then
send cold emails to those people.
6. Pitch To Plenty Of Prospects
So long as
you’re sending emails to the right set of prospects and you’ve segmented your list
correctly, increasing the size of your list is the logical next step.As a
rising tide lifts all boats, a bigger list means more potential for leads,
traffic, and sales
7. Streamline Your Cold Emailing Process
The last
thing you want to do is unbox all of these brilliant cold emailing tips, start
raking in leads, and then lose those leads because you don’t have enough time
to follow up with them and keep up with your cold emailing strategy at the same time.
Comments
Post a Comment