How to Increase Cold Email Response Rates


Learning how to write a cold email will be critical for your success with cold email prospecting. It helped me build my first company into a seven-figure marketing agency.

  •     Make It About the Prospect—Not Yourself.
  •     Don’t Come Off Too Sales-y.
  •     The Subject Line Is Just as Important as the Message Itself.
  •     Do Your Research on Your Target Prospects.
  •     Be Respectful.
  •     Use Personalization in Your Email Outreach.
  •     Add Value.

1. Make It About the Prospect—Not Yourself

The last thing you want to do is ruin your chances right off the bat by writing paragraphs about yourself and how great your company.
Let them know how your company will make their life or business better, and show them that you are truly interested in their betterment.

2. Don’t Come Off Too Sales-y

It’s natural to want to jump the gun and ask to set a meeting right away—after all, that’s the whole goal of cold emailing. But remember the saying, “Slow and steady wins the race.”
Start slow and open the conversation like you would if you were meeting someone new in person. 

3. The Subject Line Is Just as Important as the Message Itself

Your email is only as good as your subject line, and there are literally thousands of articles and science-backed evidence of subject lines that work.
Educate yourself on how to deliver the emails that your audience wants. Check out "The Anatomy of a Marketing Email".
   

4. Do Your Research on Your Target Prospects

If you were face to face with someone, you wouldn’t call them the wrong name or mistake them for the opposite gender without feeling like a total fool.
We live in the days of the internet. The information we need is out there. We can and should use it to our advantage. 

5. Be Respectful

Let’s say a person replies to one of your emails and you get enthusiastic and are ready to book that meeting and close that deal, so you rush to reply, but then they suddenly go cold again. Give them time to breathe between each touch.

6. Use Personalization in Your Email Outreach

Even if you have built the perfect cold email template, starter conversation. Their company just made the news for XYZ? Even better starter conversation. 

7. Add Value

One of my all-time favorite marketing and sales professionals, Tim Riesterer of Corporate Visions, helped me to transform the way I crafted our sales pitch for my sales team.
It’s your job to convince your prospects that the risk of staying the same is greater than the risk of changing to your product, service, or solution.  


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