Types of Sales follow up email



Sales follow-up emails are email messages that engage a lead at different stages in the sales process. These messages work to build trust and understanding while reminding prospects of your company benefits and give a reason to continue the conversation.

1. Cold Call Sales Follow-up Email


The cold call follow-up email should be used within 24 hours after a cold introductory phone call. 
It is important to note that the verbiage below is formatted for a cold call in which you spoke or exchanged emails with the prospect. If the prospect doesn’t pick up your call, make sure to leave a voicemail and then follow up with the email below, mentioning the voicemail instead of the time you spoke with them.

2. External Event Sales Follow-up Email

An external event email is one you send based on some noteworthy external event, such as a news story, new regulations, major industry developments, or staffing changes at a prospect’s company.

External trigger events can be positive or negative. In the example below, make sure to adjust your email’s tone accordingly or have two separate templates to handle each situation.

3. Lead Magnet Sales Follow-up Email

The lead magnet email is triggered by a potential prospect downloading an attachment contained within a mass marketing email, clicking on a link to a white paper, signing up for a newsletter, or similar activity.

4. Web Inquiry Sales Follow-up Email

Use a web inquiry follow-up email to respond to anyone who signed up using a contact form on your website to learn more. These are qualified leads who have already done some research on your company as a potential solution. You can tailor the language in your email templates to match exactly what the recipient is looking for, converting more of your leads to paying customers.

5. Inbound Call Sales Follow-up Email

The inbound call follow-up email is a powerful tool to respond to anyone who has taken the time to call your office directly regarding a specific inquiry. Therefore, it is best to use very specific language detailing your benefits and capabilities related to the specific interest they expressed on the call.

6. Networking or Public Event Follow-up Email

The event follow-up email is the message you send immediately after connecting with qualified leads at networking events like a trade show or after they’ve attended a hosted event such as a webinar or online training. 

7. Face-to-Face Meeting Follow-up Email

The face-to-face meeting follow-up email should be sent as a courtesy thank you for a prospect’s time within 24 hours of meeting. 
In addition to outlining the next steps, it is also a good idea to establish a follow-up schedule to ensure action items don’t fall through the cracks. Use this email to schedule a follow-up call or follow-up meeting. Emails are great tools for helping to develop a lead to the point of quotation stage in the sales cycle.

8. New Proposal or Quotation Follow-up Email

The proposal or quotation follow-up email should be used as a cover letter to your formal quotation or can be used as a way of memorializing an informal quote issued either face-to-face or over the phone within the last 24 hours.

9. Proposal or Quotation Second Follow-up Email

The second proposal or quotation follow-up email should be used if you have recently issued a quotation but have not yet received an order.
This email should be used to verify the client’s receipt of the proposal, reiterate your offer to address questions, and ask for clarification regarding next steps.

10. Double Tap Follow-up Email

The double tap email should be used when a previous phone call or follow-up email attempt has gone unanswered. This email should also remind the client that you are waiting on a response from them before you can move forward.

11. Resolved Service Call Follow-up Email

This follow-up email should be used whenever there has been a recent issue related to customer service or quality. While customer service or quality issues are never ideal, how your company responded to their complaint can help build trust and can lead to future sales opportunities.
According to the Carey School of Business, customer satisfaction following resolution to a service problem is doubled when a business sends them an apology in addition to fixing the problem.

12. Cold Lead Follow-up Email

Leads go cold and stop responding to phone calls or emails for a number of reasons. Perhaps the time isn’t right for them to make a purchase. Mention what has changed since your last interaction. Close with the request for their permission to continue to follow up or confirmation there is no longer a need for your solution.

13. Second Chance Follow-up Email

The request for a second chance follow-up should be used when an existing client with known business potential has gone for an extended period of time without a new order. 

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