Reputation Management for Lawyers


Reputation management essentially refers to controlling the message everyone sees relative to you and your profile, or that of your firm.
With the Internet being accessible to almost everyone around the globe, one comment can spread exponentially in a matter of seconds.Here are six important principles you should keep in mind as you build your online reputation management plan:
Good SEO Helps Reputation Management
If you keep on top of SEO and make sure that pages from your own website stay in the top results when people search for your law firm’s name or the name of one of your attorneys, there’s less room for any bad word of mouth to pop up where anyone will see it.
Know How You Appear To Prospects
More specifically, know how you want to appear to prospects. Use a combination of technology and human expertise to analyze how netizens see your firm. Social media is also a great way to look at yourself and your firm in the mirror and see where your strengths and flaws are.
Listen To Your Past Clients
Reach out to your previous clients and ask them for feedback. Word of mouth is still an effective marketing tool. Welcome both positive and negative feedback so you can establish what your best practices are and what your clients think you might be able to improve. Everything is worth learning from.
Be Proactive About Gaining Reviews
Place an option on your website or social media pages for your visitors to review you. It can do wonders for your online presence and reputation. This way, they can also share feedback with their friends, family and associates that will help get the word out there.
Always Balance Your Response
One of the worst mistakes companies make when it comes to responding to issues is ignoring things they don’t like. When you ignore serious issues expressed by concerned individuals, you are essentially saying that their concerns are not valid and that you couldn’t care less.
Make A Plan And Be Prepared
If things really go wrong, you won’t have much time to try to contain the damage.
It is also important to have one go-to spokesperson who can issue a statement. Notify everyone that this spokesperson is the only one authorized to send an official statement. Mixed messages coming from different people will undermine people’s trust in you.


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