Tips for Sending Effective Sales Follow-up Emails


  • Start with a killer email subject line that grabs their attention
  • Make your pitch compelling and personalized
  • Time your follow-up email to stay relevant but not feel overwhelming
  • Create a consistent cadence and keep following up with every prospect
  • Focus on the value that you can create for them
  • Inject personalization or points of interest that the prospect mentioned previously
  • Look for opportunities to follow-up naturally after an event or trigger‍
  • Keep following up


Here are a few tips to keep in mind.

  • Make it easy for them to respond: 

Make sure your subject line and call to action are as specific as possible. If you send them a wall of text with no clear direction, they aren’t likely to reply. If you want them to take a certain action – tell them!
  • Don’t flag your email as high priority: 

No matter what you’re selling, your follow-up message is probably not a matter of life and death. If you really want to stand out in your contact’s inbox, take the time to write a relevant, punchy, personalized subject line.
  • Be respectful of their time: 

Give prospect’s a reasonable window of time before sending a follow-up message. Sending a follow-up email too soon tells the recipient you don’t respect their busy schedule.  


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