Online Reputation Management Steps for Lawyers
While online resources can help legal
consumers find lawyers, they can also be used by those very same people to
express dissatisfaction with a law firm’s services.
STEP 1: Follow What’s Being
Said About You and Your Firm
Monitor online chatter
by creating Google alerts for discussions about you and your law firm. Once you
create the alert you’ll receive emails whenever new matching results are
located. You can also utilize tools that track online mentions of your law
firm, such as Social Mention,
STEP 2: Be Aware of What’s
Being Said on Online Review Sites
The sites clients use
to find lawyers are often the same sites where they later leave feedback about their
experience.
The sites often used
by legal consumers to provide feedback about lawyers include: LinkedIn, Justia,
Avvo, Yelp, LawyerRating, Martindale.com, Lawyers.com, Yahoo, Yellow Pages,
Google Places and Google Business.
STEP 3: Request and Track
Feedback
One way to manage
online feedback is to encourage positive comments from happy clients.
These will balance any negative comments that may come your way in the future.
Throughout each case, make sure to obtain regular feedback by systemizing the
feedback process.
STEP 4: Augment Positive
Reviews
When your clients leave positive reviews about your law firm,
make the most out of them. Highlight them by adding them to your law firm
website’s client testimonial section. Sharing good reviews engenders trust and
encourages potential clients to retain your firm’s services.
STEP 5: Manage Negative
Reviews
Hopefully, you’ll
never receive a negative review. But if you do, you need to carefully and
thoughtfully respond to the former client’s feedback. Be aware of the
optics should a potential client stumble upon this review. And finally,
counteract the negative review by encouraging other clients to leave positive
reviews on that site.
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