Follow Up Email: Simple Mistakes You Need To Avoid

Best of all, these email tricks will also make the odds of you booking a call, meeting, or second interview much better.


Mistake #1. Your Emails Lack Personalization 

The more personalized and customized your follow up email is, the more likely it is that you’ll get a response.
When someone hears their name, it makes them self-aware. It makes them focus on you and eliminate other distractions.

Mistake #2. You’re Not Researching Like the Pros

If you don’t have a lot of experience sending cold sales emails or if you don’t even know how to send a follow up email, it may seem like it makes more sense to send more messages instead of spending time on researching your follow up email strategy.
Tapping into emotion increases the likelihood you’ll get a response – don’t be afraid to appeal to vanity. 

Mistake #3. Not Cleaning Your Data

When you leave extra spaces in your spreadsheet, that carries into your email automation, making it obvious you’re not sending a personal email.
Mistake #4. Your Emails Are Too Long
If you’re trying to reach someone important, chances are they’re pretty busy. This means you need to keep your emails short. Otherwise, they simply won’t be read.

Mistake #5. Lacking a Clear Call-to-Action

If you want to dramatically increase the odds of getting a response from your follow up emails, especially a positive one, it’s important to have a clear call-to-action.

Mistake #6. Failing to Leverage Social Proof

You want to tell people why you’re worth their time by providing social proof that they can’t deny – and that they don’t have to search for themselves. Because chances are, they don’t have the time.

Mistake #7. You Sound Like a Robot (Show Your Personality)

Remember how we talked about the importance of customization? Well, that goes for templates, too.
Your boring and predictable templates are costing you. Be unexpected or even humorous. You’ll want to tread carefully with humor, as not all jokes are appreciated by all people. 
If you want to know full details about Cold email.

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