Effective Cold Email Subject Lines to Try for Yourself
A. The Introduction Email
Remember,
the first hurdle you need to overcome is simply getting your email opened.
Here are a few examples of subject lines
to use in your introduction emails:
- Make it personal
Personalizing
your email subject in any way, like using your prospect’s name, gives you a
22.2% higher chance of having your email opened, according to a report from Cold email.
Referrals
provide a powerful advantage in the world of cold email. Using
a mutual contact’s name in the subject line creates instant credibility and
makes your prospect more inclined to open and reply to your message.
- Spark curiosity
Do not
open this email
Here we
have a classic example of reverse psychology. Telling your recipient not to
do something will only make them want it more – even if they might have
otherwise skipped over your email.
You are
not alone.
This
unusual subject line works on a few different levels. It’s intriguing and hard
to ignore, plus it gives you an opportunity to address a pain point from a very
human perspective.
B. The Follow-Up Email
These
subject lines might apply after your first cold email gets a reply or after an
initial meeting has already taken place. Whether your prospect just needs a
gentle nudge to take the next steps or you haven’t heard back from them lately,
these follow-up email
subject lines will help you continue the conversation.
- Send a friendly reminder
In a
best-case scenario, your prospect will be happy to hear from you and move
forward with the deal. Your first follow-up should be light and friendly, but
in a way that still gets their attention. Use one of subject lines to
casually follow-up without putting too much pressure on your prospect.
- Provide more information
Another
option is to tie the email into something you said earlier on the phone or
during a meeting. For example, if a prospect asked a question and you were
unable to provide an in-depth answer on the fly, your follow-up email is the
perfect opportunity to provide more information and reconnect.
- Highlight multiple touch points
If your
voicemails aren’t getting returned as often as you’d like, consider sending follow-up emails with
these subject lines to make sure you stay on your prospect’s radar.
C. The
Breakup Email
If your
prospect doesn’t reply to any of your follow-ups, it’s time to take a different
approach. Breakup emails are your last attempt to elicit a response from a
silent contact. Otherwise, you’ll be stuck in opportunity
limbo with a bunch of unanswered questions.
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