How to standardize signatures in your business emails

Unify
Your image is your selling point, so it is crucial to include it in every outgoing email. 
  • Delegate the job and put one person in charge of all the signatures.

  • Get rid of illegible or childish fonts, philosophical quotes, and family pictures from all employees’ messages.

Customize

As the signatures are your employees’ electronic business cards, you have to adjust the included information to your users. It will be a sign that your company is well organized and professionally managed.

Use visuals

Eye-catching properties of well-designed graphics are not a secret, use them in your favor.
  • Add your company’s logo to all signatures.
  • Make sure the logo is well-exposed and hyperlinked. This way, you are directing email recipients to your company’s website handily.

Insert links

When working on your clientele gain, do not forget to use hyperlinks.
  • Include the links to your most valuable online resources into your signature. Increased traffic on your webpage or a blog for instance, can significantly benefit your sales polls.
  • Find a spot for your social network icons.

Add a disclaimer

Providing detailed information about your company is often required by law. Other than that, well-written disclaimers protect your confidentiality and assert company’s safety in many cases.

Don’t make mistakes

Do you know how important first impressions are? That is why you should not allow yourself to make any mistakes.
  • Adapt your email signatures to different text formats, email clients, and devices.
  • Always test your signatures out before providing your end-users with them.

Think of signatures as of marketing opportunities

Because most B2B communication is based on emails, email signatures can be a part of the most effective marketing campaigns. Keep that in mind while designing each template.
  • Make sure the information included in your signature, as well as its design, are up to date.
  • Prepare scheduled strategy for all your company external messages.

Email Client solutions

It is incredibly hard to have standardized email signatures inserted in all your company’s employees emails when they are not centrally managed.




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