Cold Email Best Practices



 Top executives can easily get twice that number.  It’s all part of an internet ecosystem that sees nearly 300 billion emails floating across cyberspace each day.
If you’re still doing a shotgun blast of a one-size-fits-all message to every qualified company, you’re probably one of those that thinks cold email doesn’t work.

1. Segment Your Lists

Ditch the mass mailings and segment your outbound email campaigns into smaller groups based on specific criteria.  Start by subdividing your list by industry and job role. This allows you to personalize your email messages to deliver a more relevant marketing message 

2. Skip The Formalities

Most of the people you’re emailing will see the first few lines on their phone or in the email program’s preview pane.  If you don’t provide value in the first few sentences, your email is headed to the recycle bin.
Get to the point and focus on what you can do for them.  Don’t waste time introducing yourself, your company, or your products.  If they’re interested, they’ll click-through or go online and research.

3. Craft Your Subject Line

Anything that sounds like corporate-speak or marketing will get deleted.  You want to write a subject line the way you would write an email to someone whom you’ve already established a relationship.

If possible, use the prospect’s name, company, or recent accomplishment in the subject line as long as it’s relevant.  Just as there’s no reason to ever do a cold call, there is no reason to do cold emails either.
Don’t make promises you can’t keep.  If your subject line comes off like clickbait, you’re hurting your reputation. 

4. Composing Your B2B Email

If you’ve crafted a subject line and first sentence that gets someone to open your email, congratulations!  You’ve already beat the odds. Now, it’s time to compose the body of your email in a way that engages them right away and drives them towards your goal.
Try different strategies and approaches until you find the ones that work best for you.  Using referrals, invitations to events, offering something for free, or using a mutual connection can all benefit your email.

5. Keep It Short

Keep it short.  If it’s too long, B2B buyers may decide it’s not worth the time to read. Also, studies show shorter emails get better response times and faster responses.

6. Include a Strong Call to Action

Every email needs to drive prospects through the customer journey to take a specific action.  It’s more than just the button or CTA at the end. Each part of your email should provide the reason someone should click when they get to the end. 

7. Include Complete Contact Information

You’d be amazed at how companies send emails and forget to include complete contact information.  Name, business addresses, website, and phone number are a must. It’s also required by law.

8. Stay Legal

Each country or jurisdiction may have different regulations governing the use of email marketing campaigns.  You’ll want to review Canada’s Anti-Spam Legislation (CASL) and the CAN-SPAM Act in the United States if your B2B email marketing campaigns are directed at businesses in these countries.
If you’re using a third-party delivery service, it’s still your responsibility to make sure they follow the rules as well.

9. Test and Optimize

Look at the emails you get each day.  What makes you delete one and read the next?  You’ll quickly identify the triggers that work for you.  While it may not work for the next person, it will give you some insight into what motivations lead to action.

10. Follow-Up!

No matter how great your email is, it may get ignored.  Be relentless in your follow-up tactics until the prospect tells you to stop or you determine it’s no longer a viable lead.  Most sales occur after five or more attempts. Yet, most salespeople don’t make more than 1 or 2 attempts to follow-up.



Comments

Post a Comment

Popular posts from this blog

Best Clinic to get Coronary Artery Disease Treatment in Waco, TX

Image
What is coronary artery disease? Coronary artery disease (CAD) is a condition in which plaque builds up inside the coronary arteries. These arteries supply oxygen-rich blood to your heart muscle. Plaque is made up of fat, cholesterol, calcium, and other substances found in the blood. Over time, plaque can harden or rupture, leading to a heart attack or stroke. CAD is a common type of heart disease. It is the leading cause of death in the United States for both men and women. CAD can cause angina (chest pain) or a heart attack. A heart attack happens when plaque ruptures and a blood clot forms in the artery, blocking blood flow to the heart muscle. What are the symptoms of coronary artery disease? Coronary artery disease (CAD) is a condition in which the arteries that supply blood to the heart become narrowed and hardened. This can lead to chest pain (angina), shortness of breath, heart attacks, and even death. CAD is a major cause of death in both men and women in the United
Read more

Top Reasons to Use an HTML Gmail Signature Generator for Your Business

Image
Email communication has become an essential part of daily business operations. As such, it's critical to make a good impression with every email you send. One way to achieve this is through a professional email signature. However, creating a polished and professional-looking signature can be time-consuming and frustrating. That's where an HTML GmailSignature Generator comes in. In this article, we'll discuss the benefits of using an HTML Gmail Signature Generator, including how it can save you time and effort, ensure consistent branding, and provide a mobile-friendly, professional look. We'll also introduce Hupport, which we believe is the best HTML Gmail Signature Generator available. Saves Time and Effort Creating an email signature from scratch can be time-consuming and frustrating, especially if you're not familiar with HTML or graphic design. With an HTML Gmail Signature Generator, you can save time and effort by automating the process. All you need to
Read more

Step-by-Step Guide to Creating a Professional Email Signature with a Generator

Image
An email signature is a crucial part of any email you send. It's an opportunity to showcase your professionalism and provide relevant information to the recipient. However, creating a professional email signature can be challenging, especially if you don't have any design skills. Fortunately, with the help of an email signature generator , you can create a professional-looking email signature in no time. In this article, we'll guide you through the steps of creating a professional email signature with a generator. Step 1: Choose an email signature generator There are many email signature generators available in the market, but not all of them are equal. You want to choose an email signature generator that is easy to use, provides customizable templates, and offers professional designs. Hupport is one such email signature generator that ticks all the boxes. Step 2: Enter your information Once you've chosen an email signature generator, the next step is to enter your inf
Read more