How often should you send follow up emails?
Prospects who responded positively at least once or shown some interest but suddenly went cold
Send follow up emails until they respond. It’s
alright even if they say a firm no, or ask you to stop sending emails as long
as you have their answer and can move on to other prospects.
For prospects who have shown very little interest like opening and clicking on your email but hasn’t replied
You have the chance to show
another value-add or benefit of your solution, or address another pain point so
when the prospect is really interested in purchasing a solution, yours will be
on top of their mind.
Prospects who aren’t interacting with your email
Send follow up emails six
to eight times. There isn’t any point following up with them beyond this.
Your emails are probably going to their spam filter, and might just hurt your
reputation.
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