Email Subject line
1. Focus on Your Audience
The
fastest way to get your email deleted is to write a subject line that’s
selling a product to someone who doesn’t want it.
You’re
writing these emails for your readers, so make that clear.
2. Remember Your Goals
You
may need to focus on the reader, but you can’t forget what you want to
accomplish with your email. Every email needs to have a specific call-to-action
that your subject line prepares them for it.
3. Craft Compelling Headlines
An effective
email subject line captures the reader’s attention and
piques their interest to see more. It may seem difficult, but there are six
different tactics you can use to create the perfect subject line for your
readers.
4. Test and Track
All
of the things we’ve discussed in this article are best practices to get you
started. The actual best practices are the ones that work for your business and
your customers.
No
two businesses are alike, so it’s imperative that you test and track which subject
lines perform the best.
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