Benefits of Email signature


Email remains the number one vehicle for business communication. Though new channels like social media and chat continue to crop up, email still dominates.

Here are three benefits of using email signatures to maximize your company email:

1) Brand alignment and consistency
One of the biggest challenges we have as marketers is brand alignment. With so many different platforms and pieces of content, it can be incredibly difficult to ensure cohesiveness across the board.

2) Promotions and campaigns

Every business looking to scale relies on some amount of marketing promotion. And a well-designed email signature is a perfect place to promote your latest campaign or promotion - and drive credibility for your brand.

3) Easy to connect for sales, customer service, and more

Well-designed email signatures can make it easy for recipients to get in touch. Whether that's a potential customer with a question about a product, a new customer with a support or service issue, or a partner looking to add new products to her sales bag - it's important to remove barriers and make it easy for them to get in touch.

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