Best Email Subject Line Styles
1. Simple, No Nonsense Email
Subject Lines
Cold email conducted an email subject line study and found that short, descriptive subject lines fare better
than cheesy lures. Some might bristle up at the accusation that humor and
creativity should take a back seat when creating good subject lines for emails,
especially since many marketing experts say otherwise.
2. Funny Email Subject Lines
A humorous subject line can really stick out among the dry, dull emails
surrounding it. Humor it a touchy thing though – it thrives on exclusivity,
which isn’t always great if you’re trying to appeal to the masses.
3. Controversial/Shocking Email
Subject Lines
This strategy requires you to be confident in your understanding of your
audience’s tastes and perceptions. It’s a bit of a gamble, but the pay-off can
be pretty great – would you simply gloss over the subject lines below? Not
likely.
- Everyone
Is Gay: Social Media As Social Action
- Why
Your 5-Year-Old Is More Digital Than Most CMOs
- Your
Marketing Sucks: Why You Need to Think Local
4. Single-Word Subject Lines
One effective email subject line strategy involves going ultra-minimalist with one-word subject lines. Let’s take
a peek at the promotions tab of my Gmail.
5. Email Subject Lines with Numbers
& Lists
Many of the factors that make up a good blog post title also make
a good email subject line. Incorporating numbers into your
subject line attracts attention, as our brains are naturally drawn to digits.
6. Personalized Subject Lines
By personalizationI don’t mean incorporating a user’s name into the subject line – this
has become so common practice that many users glaze over these as spam.
Instead, try location-specific offers and language, or interest targeting.
7. Questions & Other
Punctuation in Email Subject Lines
Question marks and unusual punctuation offer another method for standing
out from the email masses.
8. Mysterious Email Subject Lines
As Scooby-Doo or Sue Grafton can tell you, people dig a little mystery
in their lives. Giving readers a little taste of something intriguing might
cause them to bite.
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