What is email marketing?
Email has become one of the most popular forms of communication. In 2010, there were an estimated 90 trillion emails
sent out worldwide. That breaks down to 2.8 million emails sent every second.
According to a survey conducted by Pew Internet, 82%
of U.S. adults use the Internet, and email is one of the fastest, cheapest and
easiest ways for marketers to connect with
customers.
Best email marketing service provider
The
email marketing industry
has exploded over the last 15 years. In 2011, companies spent $1.51 billion on
email marketing efforts. In order to tap into this growth, a number of
companies have started to provide email marketing services to businesses large
and small. Below are some of the most popular providers.
- ·
iContact
- ·
Benchmark Email
- ·
Constant Contact
- ·
Pinpointe
- ·
GetResponse
- ·
Mailgen
Types of email marketing
Email Newsletters
These are regular emails that are sent to a
list of subscribers
who have chosen to receive updates from a company. Newsletters usually don't
have explicit sales messages, but try instead to build a relationship between a
customer and a brand.
Transactional Emails
These are emails that are sent out after
certain actions trigger them. When a customer buys a product or makes a
reservation, emails are sent out confirming that transaction.
They legitimize online commerce by giving
customers a way to prove they have bought something. Transactional emails often
also contain new sales messages. Studies have shown that transactional emails
are opened 51.3% of the time, while newsletters are only opened 36.6% of the
time.
Direct Emails
These are used to inform customers about new
products, sales and special offers. They provide customers with direct information
about products and usually provide a link or another easy way for customers to
access the product. They are similar to the coupons, catalogs, and sales fliers
that used to be sent through the post office.
Comments
Post a Comment