Cold Email Outreach


Obviously, using cold email outreach is a method to generate leads and interest in your product/service. There are other ways you can use cold email outreach as well. Here are three other ways (aside from lead generation) I’ve used cold email outreach:

1. Determine Startup Viability

In today’s lean startup approach, it’s more important than ever to talk to your potential customers before you start going crazy with development and business plans. I’ve actually used this approach to determine the viability of a business idea.

2. Data Gathering

Let them know you’re performing research and planning to publish the results of the poll/questions/feedback in a future blog post on your blog. This is a very soft way of sending people to your website without directly asking for a sale.

3. Invitations

You might want to invite prospective customers to a webinar or a networking event (if they’re local). Cold email outreach is a great way to increase attendees with prospective customers.

4. SALES

One of the best ways to scale your sales is to automate your outbound lead generation. Identifying key target accounts and then using cold email can be a great way to generate conversations.


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