WAYS TO WIN AT COLD EMAIL DELIVERABILITY
If
your email doesn’t get in boxed, you’ll never have the chance to get the
replies you need to make the deals you want. When it comes to deliverability,
these nine tactics will ensure success in getting your emails opened and
read:
1. Use the right
tools.
Do
your homework and make sure you’re sending your cold emails with the right
software. Using marketing automation software.
Instead,
opt for sales automation software (using your own inbox) that is designed with
cold email campaigns in mind (optimized for replies, not clicks).
2. Set up a proper
cold email domain.
Sending
your cold emails from your company domain is a
major “don’t.” If you send from your company domain and you get blacklisted,
you’re screwed.
3. Pay attention to
your open rate.
There
are so many analytics at your disposal that it can be hard to know what to pay
attention to.. Aim for an open rate of 25% or higher. Anything lower than that
is an indicator that your campaign has serious deliverability issues.
4. Be aware of your
sending patterns.
You’ll
run into trouble with deliverability when
you follow strange sending patterns, like sending everything every Tuesday at
9am, which is an indicator that you’re a bulk sender. Shake it up and send your
cold emails at different times throughout the week.
5. Look at your bounce
rate.
Bounce
rate is another important analytic in the world of cold email deliverability,
indicating the number of times you try to contact an undeliverable inbox. If
your bounce rate is less than 5%, you’re good.
6. Plan strategic
delays in sending to people at the same company.
If
you’re sending cold emails to a large group in the same organization ,
break up your list into several batches to prevent getting flagged as spam.
Staggering your sends protects your future emails as well because after you’ve
been marked as spam once, it’s likely to happen the next time you send to those
inboxes as well.
7. Test with different
ESPs
Testing
is a key way to determine the most effective way to send your cold emails. When
you find a winner, you can stick with it for the best results, but remember to
keep testing from time to time.
8. Send from the
right accounts.
Be
mindful of the type of account you’re sending from. Free Gmail accounts, for
example, are likely to get blocked quickly. These free accounts also offer zero
support to correct deliverability issues once you’ve been blacklisted.
9. Be mindful of your
sender reputation.
Knowing
what kind of reputation you have as a sender is important so you can address
any issues before you run into trouble. Using tools to
monitor your standing helps to protect deliverability of your future emails.
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