Personalize your cold outreach emails
1. Find an uncommon commonality
The
quickest way to win someone over is to show how much you have in common. That’s because we tend to trust those who are similar to us.
2. Highlight mutual connections
It’s a feeling that is all too familiar for anyone who has
received an impersonated B2B sales email.
Mentioning a mutual connection in the body of your
email is one way to avoid this unfortunate
scenario. Because when it comes to valuing the opinions of others, we take cues
from people take cues from people we already know and trust. It also shows that you’ve done
your research and you mean business - literally.
How to personalize your emails using mutual connections
There’s a couple ways to go about this:
- ·
Have your mutual connection
send the email for you. Sign
up for a tool like Conspire
that analyzes your contact list to identify acquaintances who can
introduce you to the person you want to reach.
- · Reference their colleagues
or other decision makers. This is great social proof that shows you’re
being taken seriously by people they can relate to.
3. Send your email when it is most likely to be opened
Your customers might be early morning mobile reader, or
they might respond faster if you email them on a afternoon.. So, why not send
your personalized emails at a specific time that will have the most
impact.
4. Reference specific hiring pain points
Addressing someone’s specific pain points can be a powerfully
effective way of writing personalized emails and earning their reply.
That’s because pain motivates action even more than plessure. To
find what’s keeping your prospect up at night, look no further than their
company Careers page.
How to Create Personalized Emails From Open Job Postings
Check the open job listings on your prospect’s company’s website
to see if they’re hiring anyone who would use your product. These postings will
tell you:
1. The pain points that have
prompted the company to hire additional resources.
2. The title of the hiring manager,
who will most likely be the decision maker you’re trying to reach.
Strike a chord by bringing up the issues that your prospect is
experiencing, and then offer a more immediate solution than a new hire. Here’s
how one Yes ware sales rep did just that (and got a reply).
5. Use their name more than once
“Few things light us up quite like seeing our own names in
print or on the screen,” explains Copy blogger. Our
name is tied to self-perception and our identity. Hearing it engages
us. There’s actually science that backs this up.
6. Personalize with praise
Use compliments in your personalized emails to create
subconscious, positive attitudes of you and your company. It works, even when a
prospect recognizes it for what it is a sales tactic. Research shows that your
prospect will still
develop a positive attitude towards you.
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