Tips and Tricks Email Outreach in PR
Beyond
using the battle-tested structure above, there are a few other tips recommended by PR
pros to give you an even bigger advantage:
- ·
Don’t pitch an idea about organic produce
delivery to a technology reporter. Make sure your story syncs with their usual
subject matter.
- ·
Link to relevant stats, data, and articles to
strengthen your pitch.
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Link to bios of individuals and research or
data that you mention in the pitch. This makes it fast, easy, and convenient
for your recipients to dig a little deeper and pique their interest.
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Whenever possible, make your pitch an exclusive one. Offer it to
someone else only if and when they pass on it.
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Aim to offer them something that enhances a
story they’re writing or resolves a pain point.
- ·
I recently had an exchange where I asked for
a link for an email verification tool I recently acquired to be included in one
of their top performing posts on email
list growth.
- ·
Don’t beat around the bush. Get to the point,
and get to it quickly. Everyone is busy.
- ·
Personalize each pitch as
much as you can.
- ·
Test different subject lines to zero in on
the most effective.
- ·
This service connects journalists and
sources. Good for them, and good for you.
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