Tips and Tricks Email Outreach in PR


Beyond using the battle-tested structure above, there are a few other tips recommended by PR pros to give you an even bigger advantage:
  • ·         Don’t pitch an idea about organic produce delivery to a technology reporter. Make sure your story syncs with their usual subject matter.
  • ·         Link to relevant stats, data, and articles to strengthen your pitch.
  • ·         Link to bios of individuals and research or data that you mention in the pitch. This makes it fast, easy, and convenient for your recipients to dig a little deeper and pique their interest.
  • ·         Whenever possible, make your pitch an exclusive one. Offer it to someone else only if and when they pass on it.
  • ·         Aim to offer them something that enhances a story they’re writing or resolves a pain point.
  • ·         I recently had an exchange where I asked for a link for an email verification tool I recently acquired to be included in one of their top performing posts on email list growth.
  • ·         Don’t beat around the bush. Get to the point, and get to it quickly. Everyone is busy.
  • ·         Personalize each pitch as much as you can.
  • ·         Test different subject lines to zero in on the most effective.
  • ·         This service connects journalists and sources. Good for them, and good for you.



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